Eastpak
AGENCY Diligent Commerce
ROLE UX & UI
BRIEF E-commerce redesign
STARTING POINT
The main goal was to bring the brand
up online with a rich intersection
between content and inspiration.
Our work was focused not only on improving the shopping experience but highlighting their content from “City Guides” to their frequent collaborations
with high-end and luxury brands.
ICONS COLLECTION
Eastpak wanted to highlight their top iconic and best seller items in each category,
so I worked on a series of icons to be used across the site and brand communications.
STUDIO IMAGERY
A review on their past PLP, where the filters and interactions were perfected
to suit mobile devices. Also, we suggested including lifestyle imagery with models,
adding this way, a more visual information for fitting and size with just a look.
A NEW EXPERIENCE FOR COLOUR SELECTION
One of the main objectives of this page was to improve the visibility and the UX
for colour selection, previously too small and not thumb-friendly. Some Eastpak
products may have up to a hundred colour variations, so we designed an expandable
sticky bar at the bottom of the screen, with bigger thumbnails that allowed the user
to explore more comfortably all the different range of colour variations.
NEXT PROJECT